Jeneral Store

Hey! I'm Jen, founder of Jeneral Store. 


My universe is a colourful mix of handcrafted scrunched accessories, all defined by soft pastels in exquisite patterns and fabrics. Everything you see on site is designed, sustainably sourced, sewn, packaged and dispatched by me from my home studio in Manchester.
My mission is to make and present to you affordable precious gems so you don’t have to go in search for that one piece that makes your heart stop. I strive to bring you a curated series of different and enticing fashion pieces, all in a palette of colours you could only dream of.


Jeneral Store is the perfect place to indulge your inner maximalist.
Leaving you looking and feeling like a total vision.