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Curated Tonal Vintage

and Sustainable Fashion

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reviews from our visions...

I love everything about Jeneral Store. It's so eco-lux from the ethics to the branding.

Katie, London

Such a treat to get through the post! Beautiful items in beautiful packaging.

Annie, Devon

I'm obsessed with Jeneral Store scrunchies. So beautifully handmade and amazing value for money.

Ferne, London

I've bought several scrunchies now and will continue to grow my obsession with Jeneral Store, you purchase once and have to come back for more. The quality of the fabric and fullness of the scrunchies is just gorgeous, each wear feels special.

Amber, Manchester

Such an amazing treat to get through the post. The best quality scrunchie I have ever bought, not forgetting how beautiful the packaging was, very personable, will certainly be shopping here a lot!

Isobel, Cheadle

Absolutely love my new scrunchie. It was packaged so nicely and the quality of the fabric used is beautiful!

Emma, Harrogate

Such a pretty little treat. The packaging is so lovely and really thoughtful. The scrunchies are super cute and different from anywhere else. Cannot wait to buy more!

Ellen, Manchester

How does Jen make vintage look so cool and current?! I WANT IT ALL!

Rachel, Coventry

I always look forward to Jeneral Store's shop drops! I've bagged some gorgeous peices from the site and they're always in immaculate vintage condition.

Bethan, Stoke-on-Trent